Today’s press conferences announced the official launch of Public Mobile in Toronto and Montreal.

The company is opening 10 stores in Montreal and 15 in Toronto with more stores planned over the next few months. Customers can now purchase a phone and sign up for $40 unlimited talk and text service with the added bonus of unlimited Canadian long distance being included as part of the pre-network launch offer.

Journalists and industry people also had the opportunity to meet the team behind Public Mobile as well as view parts of the advertising campaign.  The campaign is unique, it features untouched images of people from the communities that Public Mobile will serve.

To see the press release, click here.